(October 27, 2011 – Naples, Florida) One of Southwest Florida’s highly successful small businesses announced today they are renaming, rebranding and expanding.  Mr. Shower Door of Florida will now be known as MY SHOWER DOOR to reflect their expansion plans in Florida.

After more than twenty years in business, Mr. Shower Door’s owners and officers have decided to create and execute a bigger plan for future growth. The plan for the newly named MY SHOWER DOOR will also include additional jobs for Southwest Florida.

The current name, Mr. Shower Door, is a licensed agreement with a Northern founding company. The new name, MY SHOWER DOOR, will be wholly owned by its Florida owners. This change will allow for expansion and job creation in Florida.  Having to change their name and create a new identity, without losing focus on the core business of shower doors, has been a smooth transition for veteran business owners, the Daubmann family.

“The new company name, MY SHOWER DOOR, will still carry the marketing tagline of – ‘Let’s make it your shower door.’ The new identity is fresh and alive and is more personal than the previous, nationally licensed one and includes the words ‘experience and perfection’ — which embodies the company’s mission and culture,” said co-owner, Bill Daubmann.  “We are perfectly positioned to open more frameless shower door showrooms within Florida over the next two years as the business plan has been tested and proven in various markets elsewhere.”

A beta test site (showroom business), using a similar business model as MY SHOWER DOOR, was opened this past year in the Midwest and has been exceeding projected income levels thus far. They are already planning to open an additional location in the near future.

Locally, MY SHOWER DOOR has showrooms in Naples at Wiggins Pass and in Fort Myers next to the Bonefish Grille. A third location will be opening this December at the Expo on Clark in Sarasota.